Section 1
Technical photography
Lighting, ISO, aperture and backdrops for product
✓ Do's
- • Use three-point lighting (key, fill and back light)
- • Constant diffused light — avoid hard shadows
- • Low ISO (100-400) for maximum quality
- • Aperture f/8 – f/11 for full sharpness
- • Use a tripod for shot consistency
- • Clean white or neutral gray backdrop
- • Consistent color temperature 5500K – 6500K
✗ Don'ts
- • DO NOT use direct flash without a diffuser
- • DO NOT shoot in inconsistent natural light
- • DO NOT use textured or colored backdrops
- • DO NOT change settings between similar products
- • DO NOT use high ISO that creates noise
- • DO NOT shoot without a light meter
Section 2
Required shots
What to shoot per product and the specs
Per product
- • 1 main front photo
- • 1 back photo (technical detail)
- • 1 side photo / 3-4
- • 2-3 lifestyle / action photos
- • 1 close-up of details (seams, fit)
Specs
- • Minimum resolution: 300 DPI
- • Format: RAW + JPEG
- • Framing: vertical for e-commerce
- • Leave room for cropping in post-production
Section 3
Styling — before the shoot
✓ Do's
- • Review all garments at least 30 min before
- • Verify NO visible tags
- • Check for loose threads or lint
- • Remove ALL stickers and brand labels
- • Have needle and thread for minor adjustments
- • Bring clips for a perfect rear fit
- • Prepare different sizes for the model
✗ Don'ts
- • DO NOT leave size or composition tags visible
- • DO NOT use wrinkled or poorly cared-for clothing
- • DO NOT forget to check seams and finishings
- • DO NOT use products with other brand logos
- • DO NOT let the clothing look too big or small
Section 4
Styling — during the shoot
✓ Do's
- • Constantly adjust the fit with clips
- • Verify no underwear lines show through
- • Keep garments stretched and wrinkle-free
- • Swap the garment if it deforms during the shoot
- • Check symmetry of straps and seams
✗ Don'ts
- • DO NOT let the clothing look disproportionate
- • DO NOT ignore wrinkles that appear with movement
- • DO NOT let inappropriate underwear show through
Section 5
Required poses
1
Basic front
- • Arms relaxed at sides
- • Straight posture, shoulders back
- • Look directly at the camera
- • Emphasize the bust fit
2
Side profile
- • Body sideways, face toward camera
- • One arm on the waist
- • Show the cut and side silhouette
- • Highlight side support
3
Back
- • Show the design in full
- • Arms slightly away from the body
- • Head turned showing profile
- • Focus on the details
Section 6
Ideal model
Physical features
- • MX size 6-8 (US S-M)
- • Height 5'5" – 5'9" (1.65 m – 1.75 m)
- • Athletic build, not extreme
- • Bust proportioned for sports bra
- • Even skin, no prominent marks
- • Hair that doesn't interfere with back designs
Attitude and expression
- • Natural, confident expression
- • Subtle smile or neutral expression
- • Sporty but elegant posture
- • Comfort wearing fitted clothing
- • Ability to hold static poses
Section 7
Makeup and hair
✓ Do's
- • Natural «no-makeup makeup» look
- • Foundation that doesn't transfer to clothing
- • Defined but natural brows
- • Hair tied up or half-up
- • Loose hair with no frizz or mess
- • Fresh, sporty look
✗ Don'ts
- • NO dramatic or very colorful makeup
- • NO elaborate hairstyles that compete with the clothing
- • NO bold accessories · NO accessories
- • NO very long nails or loud colors
Section 8
Final pre-shoot checklist
Technical
- Lights calibrated and tested
- Camera configured correctly
- Clean backdrop with no imperfections
- Camera angles marked
- Enough memory and batteries
Styling
- All garments reviewed and ironed
- No visible tags or brand marks
- Clips and adjustment tools ready
- Correct sizes confirmed
- Appropriate underwear for the model
Model
- Makeup and hair approved
- Poses explained and practiced
- Garment comfort confirmed
- Hydration and breaks scheduled